Developing eWrite

Our content management system eWrite Lite allows a website owner to collect data on visitors to their site, the usual stuff such as browser agent, ip address, top pages, time on pages etc. Our email marketing software eWrite Messesenger allows the owner to collect data too such as what links the recipients clicked upon in the email, if they forwarded it to a friend etc.

This data isn’t anything new or exciting but I got to thinking recently about other data these programmes could give. I have been considering adding a facility to our products that a user could enable or disable which would send anonymous statistics to our server that we could make available to anyone that may have a use for it.

This combined data would contain information such as; number of pages on a site, how many new pages created per week, how many pages edited per week, how many combined visitors per week to the sites, what browser agents are visiting the sites, what IP addresses are visiting the sites, what countries are visiting the sites, the average time spent on a site by a visitor, do the sites have a blog, what’s the average number of recipients on a business mailing list, what is the average Google page rank, what’s the average position on Google SERP, what web robots are visiting the sites and much more.

This information would not betray the users privacy in any way. It would not give away any private information about the users or their mailing lists.

Is this information of use to any organisations? What would be a good format for this information?

Tags: data, ewrite lite, ewrite messenger

This entry was posted on Tuesday, November 4th, 2008 at 10:00 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.